Last updated on April 13, 2021
ANNUAL GIVING CAMPAIGN
CLIENT - The Grace Dart Foundation
BRIEF: Provide strategy and execute an Annual Giving Campaign for an historic Montreal area foundation that hasn’t had much success reaching out to the community. Provide copywriting, design and translate a direct mail letter + coupon, two bookmarks and create an email template and manage publication.
STRATEGY : SHC designed an annual giving campaign strategy with four pillars: Beginning with a radio campaign, followed by a direct mail campaign that should drop by mail during the first two weeks of November, followed shortly by an email campaign, all supported during this period by a social media campaign with posts and boosts, reminders, and links to the website.
RESULT: Engagement has increased by 500% since the 1st quarter of 2020. Reach has increased by more than 400% since the 1st quarter of 2020.